In a move set to revolutionize the supporter experience, Arsenal Football Club has unveiled a multi-year partnership with NTT DATA, a global leader in digital business and IT services. This collaboration establishes NTT DATA as Arsenal’s Official Digital Transformation Partner, bringing cutting-edge technologies to enhance the club’s digital capabilities.
The partnership aims to strengthen Arsenal’s connection with its worldwide fanbase through NTT DATA’s expertise in digital transformation. Over the coming years, the two organizations will work together to improve the club’s digital platforms, supporting growth, enhancing performance, and deepening supporter engagement.
NTT DATA will provide advanced data analytics tools, machine learning, and real-time integrations to create a more personalized supporter experience. This will enable Arsenal to deliver tailored content to its global communities. Fans can look forward to improved capabilities across the Arsenal ecosystem, including exclusive insights, promotions, and offers from the club and its partners.
Juliet Slot, Chief Commercial Officer at Arsenal, expressed enthusiasm about the partnership: “We’re excited to welcome NTT DATA as our first Official Digital Transformation Partner. Our ambition is to strengthen our connection with our supporters around the world so that we can serve them better. Enhancing our digital capabilities is an essential part of this journey where through service and connection to supporters we are able to drive forward our performance and our growth.”
Niccolo Spataro, CEO of NTT DATA in the UK and Ireland, highlighted the alignment between the two organizations: “Arsenal is one of the most recognised football clubs in the world. Its commitment to delivering exceptional experiences to supporters is pioneering and its goal of placing people at the heart of innovation aligns with NTT DATA’s core values and approach to business. We look forward to partnering with Arsenal, using our expertise to deliver the digital transformation that helps Arsenal create truly remarkable experiences for its supporters worldwide.”
NTT DATA brings extensive experience in sports technology, serving as the technology partner for major global sporting events, including The Open and the NTT INDYCAR SERIES. Their expertise in real-time data analysis, AI, digital twin, and Private 5G technologies has been instrumental in bringing fans closer to the action, whether they’re at home, online, or in stadiums.
As Arsenal and NTT DATA embark on this digital transformation journey, fans around the world can anticipate a more connected, personalized, and exciting relationship with their beloved club.
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